I'm typically
losing money when I give you the book for this price.
It usually costs $10-12 in ad spend to sell a single book.
Why would I do that??
Because I make this offer to you today, with the view that if the book is as good as I know it is, you'll want to do further business with me in the future.
I'm pretty sure you'll want to reach out and find out how else I can help you take your body an business to the next level.
Anyway, that does mean this experiment has to be a limited time offer, so I don't give all my money away.
Oh...